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- December 1-2, 2009 - Motorsports Marketing Forum 09
- December 7-9, 2009 - NCDM 2009
- September 2009 - Marketing Daily Taco Bell Fills Up Canadian Gamers
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September 2009 - Taco Bell is helping Canadians get into the game with its Filling Up on Game Gear (FUOGG) contest and tour.
Consumers who purchase a combo or Big Bell Box meal will receive contest PINs that can be entered at TacoBell.ca for a chance to win a Taco Bell-branded Emperor 1510 (a gaming chair equipped with a Samsung TV screen and Bose sound system), a Nokia cellphone, sports jerseys and headphones. The contest closes Nov. 1.
A FUOGG truck is making stops at Taco Bell locations across the country (excluding Quebec and the Maritimes) for Taco Bell's Late Night Gaming Tour. It allows consumers to interact with the prizes and win some swag, said Camille Krupa, the chain's senior marketing manager.
"We're really about creating excitement... giving consumers more reason to come into Taco Bell," she said. "We have great food, we have a lot of things going on and this is really raising the profile of Taco Bell as the place for Canadian gamers, the place for people who are spirited, fun and loving life."
The tour generally operates between 8 p.m. and 10 p.m., because "it's really all about when our consumers are out and about, interacting with their friends and being part of the late night experience," said Krupa. Gameology, a division of the Jetstar group, developed the contest.
Though the contest/tour is aimed at males 18-24, Krupa said the promotion is more about an attitude than it is a demographic. Taco Bell consumers are "opinion leaders, they're enthusiastic, they're at the leading edge of technology," she said.
A list of tour dates and locations is available at Tacobell.ca. Canadians can also follow the truck on Twitter (@tacobellfuogg) and Facebook (Taco Bell Canada).
Taco Bell is promoting the contest and tour with a 15-second tag, developed by Y&R in Toronto, that was added to an existing food spot promoting the chain's new Volcano menu. The original spot was created by DraftFCB's Los Angeles office.
Point of purchase materials, social media and a PR push managed by Strategic Objectives also supports the effort. - May 2009 - PROMO P&I Huggies Debuts a New Loyalty Program in 10 Million Mailing
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May 2009 - Kimberly-Clark has launched a new loyalty program for its
Huggies brand for the millennial mom. The program, Enjoy the Ride Rewards,
let's people who purchase Huggies' products earn rewards and win instant
prizes when they sign up.
A promotion about the new program mailed with close to 10 million direct mail pieces in April and May as part of the brands regular communications with its moms. Codes on the mailers can be entered online to earn points. Codes also appear in magazine ads and online.
The Huggies brand has run loyalty reward programs in the past, typically based on purchases. This program moves into the social realm with a focus on relationships, including a viral component that lets members earn more rewards by referring friends, watching videos, providing opinions, or sharing ideas within the program's Web site.
An incentive to boost interest during the launch offers a year's supply of Huggies' diapers every day for the next year to winners. The program is also being promoted in TV and print ads and online.
Huggies direct mail program is customized based on babies' age and lifestage. Enjoy the Ride Rewards will be a part of upcoming mailings and other promotions.
"As mom progresses and her child starts to grow up she looks for different messages," Abate said. - February 2009 - PROMO Xtra Del Monte Reveals New Milk-Bone Spokesdog
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PROMO Xtra - Feb 25, 2009 - Winston will grace the
packages of Milk-Bone dog biscuits as the winner of Del Monte
Foods' first spokesdog contest.
Del-Monte Food's Milk-Bone has named its first spokesdog in an online contest to celebrate the brand's 100th anniversary.
Winston, a Great Dane from Mosinee, WI, and his parent, Melissa Ruppert, captured first prize in the Make a Milk-Bone Moment contest, under which Del Monte searched for genuine moments of joy that strengthen the bond between a pet and their owners.
One grand-prize winner will receive a 2009 Toyota Prius. Some 1,000 other instant-win prizes are up for grabs, including gas for a year, pizza for a year and $50 gas cards. Winners will be selected at random.
As the top winner, Ruppert will receive a $100,000 contract for Winston to serve as Milk-Bone's first spokesdog. Winston will be featured on Milk-Bone packaging slated roll out this summer. In addition, the canine will take part in several marketing initiatives and will serve as an advocate for the Milk-Bone Canine Heroes program, a national-outreach program that provides canine assistance to people with disabilities, as well as police dogs to law enforcement organizations, Del Monte said.
Winston was one of 6,500 entries in the Milk Bone contest. Del Monte narrowed down the pool to 100 finalists. Visitors then voted for the top dog, drawing nearly 70,000 votes.
Alcone Marketing was the lead agency handling the promotion. The IC Group was the contest administrator.
Campaign: The Home Depot Virtual Home
Client: The Home Depot
Agency: AOL
Category: Official Honoree for Interactive Advertising Campaign: Banner/ Rich Media
Campaign: PEPSI and DORITOS BE FIRST TO PLAY!
Client: Pepsi-QTG Canada and Frito Lay
Category: Best campaign conducted outside the U.S.
Campaign: PEPSI and DORITOS BE FIRST TO PLAY!
Client: Pepsi-QTG Canada and Frito Lay
Category: Bronze Award for Best Use of Interactive Media
Campaign: Girlspace.com Virtual Model
Client: Kimberly-Clark
Category: Top pick in creative competition voted on by newsletter readers
Julia Bilous
Marketing Communications Manager
P (204) 487-5000 ext. 206
E Julia.Bilous@icgrouplp.com
