Traditionally, loyalty has been about building long term relationships with customers in order to influence buying behavior over time. So what do you do if you want to create loyal buying behaviors with your customers but don't have years to establish this foundation? IC Group has the solution. While traditional loyalty programs address the need to reward customers with items of value in exchange for points earned over time – typically taking a long time to achieve – we believe it's a good thing to reward customers for their purchases immediately – the beauty of positive reinforcement! As your customers engage with your brand, they earn AND win great stuff just by getting involved and creating buzz for you. You continue to maintain a fixed rewards budget while collecting customer insights and building loyal relationships. This means no looming liability for unused points over time. Isn't it time everyone wins?

Best-in-Class organizations are 3 times more likely to deliver personalized promotions across all channels – essential in turning the occasional customer into a loyal customer and eventually a brand advocate. Aberdeen Group – Cross Channel Customer Loyalty: Rewards, Promotions, and the Battle for ROI: March 2010.

Loyalty Rewards builds a database of customers willing to share in your brand and brand messaging. Motivating your customers to share personal data and open the lines of permission-based communication is accomplished by establishing a positive customer experience, providing an opportunity to be rewarded for purchases, and creating a means for customers to engage with your brand. Proof: Huggies Enjoy The Ride Rewards loyalty program far exceeded registration year-to-date goals by 21.5%.

Loyalty Rewards generates word of mouth, create a community of excitement, and reward promoters of your brand. (Proof: Huggies "Tell-a-Friend" (viral) achieves a consistent performance of 11-15% invite-to-registration conversion (vs. other Baby Care loyalty Tell-a-Friend conversion of 2.5%.) Loyalty Rewards helps you understand what motivates your market by asking your customers questions about your brand and learning from their online activities. To track the impact of the Huggies Enjoy The Ride Rewards loyalty program on opinions and usage of Huggies products, an online survey shows members are responding favorably.

Loyalty Rewards helps you learn from the information you gather over time to impact purchase behaviors. Proof: Huggies Enjoy The Ride Rewards loyalty program has been associated with millions of dollars of product purchases in as little as six months in market. Imagine the influence on new product offerings, cross product promotions, and short-lived product promotions!

Get the fire back into your sales team! Channel rewards gives you the ability to keep your sales teams motivated by tying incentives to performance and keeping the team excited and focused on the prize.

While promotions have long been used to motivate the customer, they have also proven to improve performance in business. Whether it's your employees, business customers, or a network of dealers, partners or affiliates, promotions can help you achieve the behavior you want from your audiences.

How can channel rewards help my business?

Have you heard about the new equation 1+1=4? It's what you get when you combine a customer promotion and a channel reward. Here's how!

1. A win for the customer in the form of an exciting promotion.
2. A win for the sales representative as they are rewarded for high performance.
3. A win for the dealer or retailer as they are able to improve profitability and overall success of the business.
4. And finally, a win for the OEM (original equipment manufacturer)!