For the big brand marketer that needs to create big impact in the market, collect-and-win is a classic promotion experience that uses big prize impact to drive repeat purchase.
SUBWAY SCRABBLE
SUBWAY ups the ante with $67 million in prizes
For a second time running, SUBWAY tapped into the popular SCRABBLE board game to drive in-store traffic and build sales with its biggest ever instant- and collect-and-win game.
Collect-and-win promotions require consumers to collect game pieces to complete a set, which can be a word, phrase, image or series of images. The collect-and-win experience drives longer term consumer-brand engagement and encourages repeat purchase across one or many products. With fun options for creative development (themes, games, movies and more) and the potential for lottery-size prize offers, this promotion has the potential to create major marketing impact.
IC Group delivers a customized collect-and-win promotion to drive your mass marketing and sales objectives.
Build your database of opt-in consumers.
Encourage repeat purchase across one or many product lines. Collect-and-wins are particularly effective for products or activities that are frequently purchased, such as beverages, snack foods, gasoline or grocery items.
Increase brand exposure and loyalty with a promotion that encourages repeat plays/visits over a period of time.
Build a unique and creative campaign around a theme (board games, movie properties, vacation destinations and more).
Use Prize Insurance to ante-up the value of your prize pools affordably, and eliminate your financial risk as winners emerge.
IC Modus® is our promotions technology platform armed with every kind of security feature you'll ever want.
