If you’re looking for interactive entertainment to help attract audiences and promote your brand, an Advergame may be just what you need to keep consumers coming back for more.
Target Best Friends Forever
Target creates an interactive adventure for cool girls only.
To drive interest in various teen-targeted entertainment franchises, Target launched this interactive microsite packed full of fun features including four advergames.
- The site featured six branded content components including: a monthly ‘create your own adventure’ story; a ‘what’s-cool-what’s-not’ real-time poll; fun branded arcade games, a personality quiz; and a silly stories segment.
- Players sent their silly stories to friends.
- Players could browse an interactive catalogue and send a wish list to friends and family.
Advergames deliver branded interactive environments that entertain and engage consumers. Advergaming is a powerful way to reach the elusive consumer that’s too busy multi-tasking with various media to notice your products and services. If your consumers are missing or skipping past your traditional marketing efforts, advergaming is an interactive media alternative that can help get your product noticed.
From obstacles courses and build-your-own designs to word search games and puzzles, IC Group delivers a fully customized advergame experience.
- A dynamically branded microsite.
- An interactive game and engaging player experience. Use any of our creative solutions such as Flash animation, 2D/3D design and animation, motion graphics, character design and video to deepen the gaming experience.
- Promotion overlays, such as sweepstakes and instant-wins, to reward and further engage your audience.
- Flexible registration system to capture the consumer data you need.
- Opt-in database management for future marketing.
- Dynamic real-time online reporting.
- Online consumer technical support.
- Best-of-class hosting, technical support and security.
Creates an engaging and entertaining branded content experience.
Increases the time people spend interacting with your brand and site.
Promotes return visits and word-of-mouth activity to your site.
Collect data by having players register for the chance to win prizes.
Appeal to a broad audience – men and women of all ages enjoy the gaming experience.
Spending on branded entertainment marketing has doubled in the past five years. Double digit growth rates will continue through 2012.
-eMarketer, February 2008
