7-11 | Get Your Slim On

For nearly two years, Slurpee lovers across the United States and Canada visited a Slurpee-branded microsite to get-in on product information, promotional offers, loyalty rewards, cool content and much more.

Get Your Slim On was just one of several sweepstakes and contests that collectively drove millions of consumer-brand interactions.

Entertain and reward Slurpee consumers with chances to win great prizes and targeted lifestyle experiences.

'Get Your Slim On' was a featured promotion running for one month on the Slurpee microsite.
To play, visitors were required to create their own design of "Slim" - the Slurpee site mascot.
All entries were judged on character, style and creativity. The highest scoring entries were eligible to win $1500 cash Grand Prize or Runner-Up and Finalist prizes.

Millions of Brand Interactions!
'Get Your Slim On' was just one of several sweepstakes and contests that collectively drove millions of consumer-brand interactions. The program provided a new level of continuity for the Slurpee brand that not only engaged consumers, but drove viral activity and direct tie-ins with offline and store-level activities.

The Slurpee microsite was launched in partnership with AOL Media Networks. IC Group managed the microsite development (including ongoing content upgrades), hosting, creative, character animation services, and contest services for various promotions.